I graduated from the School of Graphic Arts in Sydney, majoring in Design and Typography. After my first tv campaign won ad of the year and campaign of the year at The Australian Television Awards, I decided to try my luck overseas, armed with nothing but a pair of Gucci stilettos and a suitcase. Those Gucci’s took me from Sydney to London, Paris and Dubai where I worked at some of the world’s best agencies including Saatchi and Saatchi, Ogilvy, TBWA, DDB and McCann. I currently reside in London working as a freelance creative, whilst also travelling the world to interview and photograph bartenders and their cocktails for my blog Le Cocktail Connoisseur. 

My clients are diverse, with everything from Mercedes Benz, Dove and Shangri-La Hotels to Nike, PONDS and WWF.  And the multiple markets I have worked in gives me extensive knowledge of varying regions and cultural nuances. From concept to production, my passion for craft is evident in everything I do and I strongly believe strategic collaborations are what enhance every idea and campaign.  

My career has spanned over 20 years, moving from a traditional advertising background into a truly media agnostic way of thinking and working. I love creating 360 campaigns for clients and my conviction in great ideas, has contributed to me working for over 100 brands, receiving over 50 nominations for my work and winning 22 awards globally. I’ve spoken on panels about advertising and judged awards (not only for advertising, but for the cocktail industry too).