We created the new Boots beauty platform, Beauty without Boundaries, to communicate the incredible breadth of their beauty offerings, innovations, accessibility and products.
From this platform was born our campaign… We’re all together beautiful. The campaign was socially led and included film, print, digital, in-store and outdoor. Focussing on real people from diverse backgrounds our aim was to make everyone truly feel part of the beauty conversation and by using geo-targeting we could make not only people in the whole of Britain, but every city, town and village feel truly part of the story.