When I heard Louis Vuitton was collaborating with the NBA by creating a collection uniting French craftsmanship and American sports, one iconic Parisian location came to mind. A takeover of this existing outdoor sporting venue presents a unique and innovative experiential installation combining luxury, sport and the street. This one-of-a-kind court in Pigalle, Paris would become a must-visit insta-fab tourist destination, as well as a set for shoots, shows and events.
This could become a larger global experiential event, by taking over other purposeful basketball courts around the world, creating a sense of anticipation around where the next one will appear.
To support this activity and generate a new audience, an unexpected (yet completely natural) collaboration with the Playstation NBA game to create a limited edition Louis Vuitton version of the game and console.
Game on… let’s get Louis’d.