Along with the print and outdoor campaign, McCann London tasked me with producing a global creative toolkit of scaleable ideas to launch Pandora’s latest product, SHINE™ (a new metal coated in 18K pure gold). The way this new product was made was the perfect inspiration for the core idea for the launch:
PANDORA… Wraps Cities in Gold.
All the ideas were used by various markets. The content was made into a global tvc and stores around the world were wrapped in glorious, molten gold. From projection mapping of gold dripping over buildings in Milan, to a fleet of gold wrapped cars to ferry VIP’s to the launch event hosted by Ciara in New York City. No matter the scale or budget, there was something for every market.